Shilpa V. Shukla | US Citizen | San Diego, California | Cell: (949) 400-3581
PROFILE AND MISSION
Profile: Professional, with ten years of experience, helping organizations to improve interactive technologies, while providing the most value to the end-user and customer as possible.
Mission: My goal, throughout my career as a customer and end-user advocate, has been to achieve a holistic approach to usability through the following tenets: know the people, know their context, know the tasks they perform, and know what performance means to them.
CORE SKILLS
Exceptional understanding of fundamental design disciplines - interaction design, visual design, typography, composition, information architecture, color and animation - and principals - affordance, clustering, consistency, and usability.
Several years of experience in experimental design of user experience studies and methodologies - lab-based usability studies, and longitudinal studies including Ethnography, Contextual Inquiry.
EDUCATION
Bachelors of Science (BS) | University of California, Irvine | 1993
Information and Computer Science. Emphasis: Software Development, Artificial Intelligence and Organizational Policy and Management.
Master of Science (MS) | University of California, Irvine | 1997
Information and Computer Science. Emphasis: Human Computer Interaction, Computer Supported Cooperative Work, Usability, Cognitive Psychology, User Experience Studies and Ethnography.
TECHNICAL SKILLS
Interface Design Applications
Interface Design Languages
Graphic and Multimedia
Document Creation
Programming Languages
Operating Systems
DESIGN AND ASSESSMENT SKILLS
User Centered Design
User Centered Research
User Centered Project Management
INDUSTRY WORK EXPERIENCE
October 2008-June 2008 | Fair Isaac | User Experience Manager
I created, led and managed a User Experience (UX) team to drive the overall Fair Isaac Cooperation (NYSE: FIC) user experience, requirements, information architecture, and usability. I led efforts in the redesign of a Fair Isaac Cooperation (NYSE: FIC) enterprise application suite, a project designed to bring all major Fair Isaac legacy products under a common architecture and common look & feel. The products included finance software applications for Originations, Account Management, Fraud and Collections & Recoveries. The User Interface (UI) redesign included defining the UI framework, common features, plus design patterns and standards & guidelines for designers and developers. I also led efforts in establishing and communicating the vision and charter for the Fair Isaac User Experience across the organization and to clients. In this role I coordinated with Product Management and Development to establish UI Standards as well as setting interface design strategies and enforcing a rigorous development process for all User Interface Design deliverables.
· Note: Fair Isaac Corporation (NYSE: FIC) is the leading provider of decision management solutions powered by advanced analytics. Fair Isaac solutions make mission-critical business decisions that are more precise, consistent and agile. Thousands of companies in more than 80 countries use Fair Isaac technology to acquire customers more efficiently, increase customer value and retention, reduce fraud and credit losses, lower operating costs and enter new markets more profitably.
April 2005-September 2007 | Hewlett Packard | Lead User Experience Designer
I led the design and innovation of Photosmart Essential, a PC-based software photo editing application. Through professional design collaboration with Frog Design I have had the rare privilege in engaging in the creation of Photosmart essential from the seminal stages. On an average day I took part in a variety of creative tasks ranging from designing the interaction behavior of a feature, enhancing the user experience of a task, designing a research study (and executing it), as well as working with a milieu of internal stakeholders to filter design requirements, feature requests, beta feedback, and articulate the products design paradigm as well as horizontal interaction design guidelines. Additionally, I led in the basic project management of key deliverables, mentorship of research design, and articulating priorities with our design vendor.
September 2004–April 2005 | Experian | Senior User Experience Analyst
Lead usability and internet market research studies to inform internal stakeholders on customer on-line purchasing behavior. Through data collected from usability and focus groups studies I provided design recommendations to help increase customer retention and conversion rate in order to meet business goals while supporting user experience needs.
April 2004–September 2004 | Mitchell International | Senior Usability Engineer
Lead user experience design of Enterprise-wide Auto Insurance Record Management software, through informed design using data collected from User Centered Design methods.
May 2003–April 2004 | J.D. Edwards (a PeopleSoft company) | Human Factors and Usability Engineer
Conducted longitudinal field studies (e.g. Contextual Inquiry and Ethnography Studies) as well as controlled experimental studies e.g. Usability Lab studies to support the design evolution of enterprise-wide applications for e-Sourcing product lines.
July 2002–April 2003 | Microsoft | Usability Assistant
Assisted in the design and execution of an array of user experience studies ranging from lab based usability studies to qualitative studies e.g. Contextual Inquiry to inform the design evolution of Visual Studio.
May 2002–July 2002 | Hewlett Packard | Independent Consultant
Consulted an R&D team on how to conduct ethnography studies, and performed data coding and analysis to inform development of a Knowledge Management system. Deliverables included a technical report with suggestions on tool and system design.
September 2000–March 2002 | FileNET (An IBM Company) | Technical Instructional Designer
Designed Instructional Design documents for IBM’s Server-side Image Documentation software products.
February 2000–September 2000 | Nokia | UI Specifier and Designer
Designed specifications for UI of cell phones and performed user experience studies to design interfaces to accommodate for Accessibility constraints.
Summer 1997 | Apple Computers | Process Analyst Research Intern
I conducted a User Experience, Contextual Inquiry, Usability and ethnographic-based study of Apple Software Troubleshooting process, with particular emphasis on modeling and defining Apple’s ‘bug management’ process and studying the use of Apple’s bug tracking system.
